Social Media

How to Easily Analyze the Social Activities of Your Competitors

Do you want to freshen up your social media marketing? Have you thought about looking at other accounts for inspiration? Checking out what other companies are doing on social media can help you brainstorm your own content tactics. Why Look at the Competition? Researching your competitors on social media not only provides an overview of your industry, but it also gives you insight into the current habits of the audiences you’re targeting. By answering a few key questions, you’ll see what kinds of posts are effective for the people you want to reach. They post photos of customers at individual stores and events, so you can assume their staff participates in social sharing (a great idea for local businesses). They also share interactive posts and comment on national conversation topics to keep the feed relevant to non-local fans. Interestingly, one of the biggest buzz-generators for Powell’s Facebook page is when they share posts on books and publishing from other media, such as The New Yorker. Remember that sometimes social media successes can come from other sources. Key takeaway: A brick-and-mortar brand can serve both local and national audiences with the right mix of photos and interactive content. If you’re selling.

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How to Boost Your Facebook Ad Visibility

Do you use Facebook ads to promote your business? Are you struggling to connect with your audience? By fine-tuning your Facebook ads, you can capture the attention of both customers and prospects. #1: Use a Clutter-Free Image With Minimal Text The image you choose for your ad depends on what business you’re in and whom you’re targeting. If you’re a personal brand, you may want to choose a picture of yourself, because a friendly face can improve the performance of your ad. It’s also possible to get good results with images that show a product or something else that’s relevant to what you’re advertising. When choosing an image, make sure that it isn’t too busy or cluttered. And avoid using an image that has Facebook’s shade of blue because people may dismiss your ad, thinking it has something to do with Facebook. It’s also helpful to add a border around your image. Keep images text-free, or use a very small amount of text. Facebook has implemented a 20% rule for text in an ad image, which means text can cover no more than 20% of the image. In a tiny ad on the sidebar of a page, a lot of.

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Employee Advocacy: The Untapped Resource for Success

Something’s not quite right. You’ve just published a great piece of marketing content and shared it via all the appropriate social channels. A few minutes later, you go back to check on it and you’re still the only one who has shared it…in a company with 2,000 employees. Sound familiar? If so, then here’s a term you need to get yourself (and your organization) familiar with as soon as possible: employee advocacy. As I’m about to explain, there’s a lot of power behind this term, but the basic idea is that your employees are the key to unlocking the true potential of content marketing and social media. Let’s take a deeper dive. What is employee advocacy? Employee advocacy is when an employee publicly advocates on behalf of the company they work for. Of course, there’s a lot more to it than that, and everyone defines it slightly differently. I like to think of employee advocacy in terms content and social media. For example, instead of proclaiming how great the company is to work for (with the hopes of attracting new recruits) they instead proclaim how great their company’s content is by sharing it via social media (with the hopes of.

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COMING SOON! Buyable Pins

Exciting news: Starting soon, you will be able to buy and sell right from WITHIN Pinterest! Products will have a blue ‘Buy it’ button right next to the ‘Pin it’ button. These buyable pins will look something like this: Here’s how it will work: Users simply click on the Buy it button, and are then presented with two simple payment options – Apple Pay or credit card. After making their selection, they are brought to the checkout page where they complete their transaction. After hitting ‘Pay’, payment is processed and the buyer receives an email receipt. Done! The buyer is now free to continue shopping or browsing on Pinterest…and they’ve never even left the platform! Pinterest announced Buyable Pins earlier last month, saying that the feature would be rolled out to U.S. users first. They have said there will be around 2 million Buyable Pins available to shoppers at the outset. As per usual, they are giving big brands first shot at trying out the new feature; brands like Macy’s, Nordstroms and Michaels. However, if you use Shopify for your ecommerce store, you’re in luck. Simply log in to your Shopify account and add the Pinterest channel to start enabling.

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4 Steps to Metric-Based Social Media Marketing

Businesses of all sizes are taking advantage of social media marketing to connect with prospects, engage with clients, and share informational content. In fact, according to this B2B study, 93% of B2B marketers participate in social media marketing.   But often, companies are left with the question “Does it work?” Are their social media efforts really targeting the right people and properly representing the brand? The answer: they certainly can be. According to a recent study by Nielsen, “Approximately 46% of online users count on social media when making a purchase decision.” This is fantastic news for marketers who are looking to attract and convert leads via social media. But just because social media can work, doesn’t mean that it is working. So how do you know?   Making social media marketing work for your B2B brand requires a specific strategy and the ability to measure how well it is succeeding in the context of your overall marketing plan. Scheduling posts haphazardly and sharing inconsistent or uninteresting information will net few results. According to MDG Advertising, 64% of marketers are integrating social media into their marketing plans. However, even the most carefully thought out, comprehensive plan can go awry. The.

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13 Types of Visual Content That Get Shared Like Crazy

  If you are looking to get more traction from your social media content, then this post is for you! Nothing is quite as effective for getting shares and retweets as visual content. While I always recommend using a wide variety of content types, using visual content is still my #1 strategy for getting my content shared. Here are 13 types of visual content that get shared like crazy. Make these part of your own visual content strategy and watch your reach skyrocket! Image quotes: These can be your own quotes or quotes from others, funny or serious, motivational or just super practical and helpful for your audience. Images that evoke an emotional response: A great image can convey a feeling or mood without using any text at all. Starbucks does a fantastic job of using images to elicit a positive emotional response in their fans and followers. Industry statistics: Images are a great way to share industry-related facts, figures, data and statistics. Simple video tutorials: Home Depot has had great success using Vine to significantly extend their reach. Some of their most effective Vines have been uber-short, simple tutorials Photo and video memes: A meme is traditionally defined as.

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Social Media Emoticons – The Power

Social Media has always been an impressive platform to express and impress. People have a lot of faith in any information provided through Social Media channels. Human race finds a new expressive freedom over everything social. The new way to express is developed almost every fortnight. This makes it easy for people to connect better. However the new social catalog  offers something new to the people. Its non other than Emoticons or Emo-jios. With more and more social channels introducing them no one can deny the massive appeal these Emo-ji’s have. Emo-ji’s basically provide a new element to expression and therefore are so popular. Nearly every messenger, every platform incorporate stickers. The sticker trend was introduced by chatting app “Line” and quickly wiggled there way into big time platforms such as Facebook Messenger too. These stickers are animated which makes them even more of a statement. Smilies expressly were a part of Whatsapp, the green chat bubble. Seeing people’s addiction they became a part of various other instant messaging apps. However, it wasn’t just for chat apps that defined the wide range of emo-ji usage. The real trending started with Instagram and Facebook incorporating emo-ji’s in statuses. Now with recent.

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Impact of Social Media on Publishing Industry

Publishing industry has always been a part of the human existence. From newspapers to convey the happenings of the world to magazines of your choice, each and every one of them is connecting on social media actively. Social Media is the new way to create, curate, connect. Publishing industry suffered a major setback when people went digital savvy. Reading a book was not something that appealed to them. It was more of an attractive way to check out news in their smart-devices on the go rather than sitting at leisure and reading the piece in great depths and details. Also, the visibility of the brand has always been a major concern amongst the marketers. And this has led to publishing industry actually adapting to social media for all intents and purposes. Brand promotion has always been a major concern. Showcasing content digitally is sure to gain more traction. Facebook, Twitter, all these channels are being used extensively by the publishing houses to reach audiences. Because, the one convenient and obvious truth is that it is easier to fulfill the publisher role on social. Curating and publishing a blog is much easier and cost effective. Generating a support system and holding.

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Social Media’s Impact on Travel Industry

When was the last time you actually googled while planning a travel vacation with your friends and family? Like everything else, Social too has a huge impact on the way people travel nowadays. And this can be easily proven by a simple fact that over 70% of the people prefer referring to interactive platforms such as, TripAdvisor, Yahoo Travel, Expedia to make sure that the they get the best deals, the best rooms, the best spot, the best tour groups, mostly the best of everything. This change has been brought about and realized only through social media. Why Travel industry has had so much impact is due to the fact that is works on basic principle of Word Of Mouth. A friend tells you to visit Egypt because they had a great experience watching the pyramids and the sphinx. You would be intrigued and would want to visit too. Or a new destination being a hot favorite amongst a community of bloggers or a forum you are a member of would definitely motivate you to check it out. And then you would go forth and do some research from a traveler’s point of view on TripAdvisor. So you see, you.

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Social Media without Listening – Flying Blind

Brands these days don’t have it easy. Apart from the stiff sweepstakes from the competitors, there is a constant challenge to maintain a clear and positive visibility for the audiences. This makes the current stakes in any product higher for the brand. For this very reason, there is a dire need of constant innovation and brainstorming by the brands to maintain that distinctive uniqueness and also provide entertainment to the audiences to keep it engaging for them. Fortunately Social Media provides all these opulence and much more. It provides with endless number of chances and occasions to spread awareness about the brand, garner meaningful conversation with existent as well as targeted demographics as well as generate web traffic. But all these portentous features are not without some careful research. It is extremely important for the brand s to realize and understand that any kind of Social Media activity can have both positive and negative repercussions. While a brand can develop a really trustworthy and excellent standing, its image might also be destroyed if the Social Media strategies are not carefully planned. Planning is the very basic, yet the most important step when it comes to Social Media Marketing. It is.

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