Social Media

4 ways of Nailing it for your brand on Pinterest

Pinterest is a beautiful platform, a platform that focuses on pictures, a brand that boosts an over all active database of 1000 visitors a day. It boosts creativity and actually helps you forge meaningful conversation with the customers. It is the only channel that does not have a paid marketing feature, they are focusing on promoted pins but as of now Pinterest is nothing like Twitter or Facebook when it comes to paid marketing feature. This makes it extremely easy and fair for all to get a chance to showcase their brand on the channel without spending big bucks. So now the next obvious question is, how to leverage Pinterest for your brand. Fortunately, we have compiled 5 extremely actionable and supremely easy tips to make Pinterest marketing a cake-walk for your brand. 1. “Pin-it” button to your images Research showed that “Pin-it” button has 10 times more probability of being clicked as compared to “Tweet This” button. You can always use this in your favor by adding a hover on “Pin-It” button to your images. This actually makes it easy for the visitors to pin the needed info or beautiful image to their boards and in turn makes it.

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Samsung VS Apple – Who is doing it right?

“An ipod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iphone! Today Apple is going to re-invent the phone. And here it is.” And with this statement Steve Jobs started a revolution in the design of phones as we knew them. This innovation led to popularity of the device as well as the brand and today, for Apple, there is no turning back. Apple is “The Apple” and its products are “The Products” when it comes to popularity, fan base, craze bordering to fanatism. But no-one can stay at the pinnacle indisputably for too long. Tech age is the competitive age and every brand is facing stiff competition from its peers. So is the case with Apple, and Samsung is determined to illustriousness and capture a fair share of market by dethroning Apple. But is Samsung really succeeding in doing it? As is the known fact, Apple is the dominating brand in the US market and Samsung holds the lead globally. This is the factor which is the reason of some kind of distinction between the Content Marketing Strategies of both the brands. 1. Presence in Social Media Apple has a.

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Meerkat Or Periscope – How do you want to LIVEstream?

Live Stream is the new buzz thing. It is the most talked about right now. It is a fast evolving trend. That being said, it is really unfathomable why this trend is catching up now. There have been apps like Livestream that have been doing it for quite some time which would mean ages in tech and social media. The one reason to this is that now, live streaming is easier. Sharing content in the form of live steam not only makes it convenient to send, it also becomes unchallenging to consume it. This is precisely why the chances of a live stream becoming viral is far greater. But now, the war just got real with two Livestreaming apps in the market. On the left is our beloved, yellow underdog Meerkat! And on the right is Twitter acquired and powered Periscope! And we are here to tell you what holds what in store for you. Meerkat V/S Periscope, the difference. Talking about the yellow social animal, Meerkat the brain child of Ben Rubin is the live stream app that believes in keeping it simple and straightforward. Developed in a record time period of 6 weeks, the interface for the app.

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What Indian brands can learn from their Amazing Foreign Siblings?

Brands love Social Media and Social Media loves brands. A universal truth that has been dominating the Internet of Things since the onset of Social Media Marketing. This has been proven countless number of times and established beyond doubt that Social is the new language for marketing books. But the point of intrigue is why some nail the art of Social Media Marketing, yes it is an art-form, while others can’t even crack the shell. This dichotomy of the famous and not so famous has always led to the one belief, that the big-names must be doing something right. So we, at Lathesis, made an attempt at decoding what is making some of these names such an epitome of Social Media Success and what the Indian Brands can do to ensure the same level of success, popularity, virality and standing. 1. Converse Yes, we are talking about the Nike subsidiary American Shoe company whose Star Insignia has been a trademark of both fashion and punk. We love Chuck Taylor All Star. We love One Star. We love Jack Purcell. In nutshell we love Converse. A company with the very root word of interaction as its brand name is luculent to.

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Social Fanzine #4

First and foremost, our deepest condolences for the earthquake victims in the small landlocked country that has suffered too much in the last 72 hours. Our support is with them through and through. There has been a lot of Social Media activity around this calamity with people reporting vehemently on minute by minute account of the earthquake and the relief work. There have been several hashtags, posts, videos and even photos on the same and people have been more dependent on social media for the same. So much so that Facebook added a “Mark Safe” update. This status update notifies people that the user is safe from the calamity. This has been helpful so far in tracking the damages and missing people. But then again, such disasters only make your belief in humanity and solidarity stronger. Facebook is a do-gooder but messed things also happen through this channel. Like the human trafficking? Yes! Human trafficking also. The long list of Facebook sins has been updated with a new sin of human trafficking wherein people, if want to leave their country and travel to land of dreams can do so by contacting such organizations through Facebook that provide them a compass and boat to travel to the far off lands with better prospects of living..

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Why SMB’s shouldn’t do Social Media Marketing on their own?

  Countless number of times do I meet people I really like and wish to continue my acquaintance with them. And so they say, “Why don’t you friend me?” That is the power of Social Media. It is a simple yet highly effective way of forging new relations. A method so impactful that people from all walks of life understand the need to have a Social Media Channel. Which is exactly why it would make no sense for a business to not be socially approachable. Being omnipresent is not mandatory but atleast being visible, clearly on platforms where your audience is, is a coveted factor. And the green grasses of this is, people do realize this as a fact which is why they are trying to make their presence known on various channels. But, problem arises when people try to do their Social Media Marketing on their own. Brands big and small desire visibility and want to carve a niche for themselves. But the problem area with startups is that they don’t really want to invest too much in a strategy that they are not sure would provide them with hardcore business. Which is why they start handling this whole other realm of promotion and marketing on their own. But this is.

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Social Fanzine #3

Social Media had yet another eventful week. And this time it was all about Net Neutrality. Yes, Indian subcontinent is all buzzing with the Net Neutrality thing resulting in several famous names pulling from initiatives started by some very famous names. Well, Airtel Zero, the not-so-neutral-apparently baby of Indian Telecom Company Airtel was in talks of roping in Flipkart, an E-commerce giant. But, public backlash over this was so severe that Flipkart withdrew immediately and released a press statement saying “We support Net Neutrality”. But then, another Telecom giant Reliance is already in collaboration with Facebook, our very own Social Media Country, for Internet.org, an initiative which aims at brining net to all third world countries, something very close to Mr Zuck’s heart. Fearing the very vocal Indian population, some big names have also scrapped their content from internet.org, forcing Mr. Mark to publically take a stand on net neutrality. But, what we really wonder is, will this debacle save internet.org from reaching a jam-clutter if people are really serious on having a neutral net thing. Only time can tell what impact will this have on Facebook CEO’s dream project. Meanwhile, neutral net might be a demand but nudity and harassment certainly isn’t which has led to Instagram take this up seriously. There has.

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Social Media for SMBs – Go social with Lathesis

Time changes and so do rules. With the changing times, the face of marketing has changed too, by a lot. The new age Marketing is all about going Social. This is primarily because Social is the new viral. Social Media provides you with all the gems that are a dream for any brand. Be it being visible to harnessing huge support and customer advocacy, social media provides it all. Which is exactly why nearly every business is on one of the many social media channels now. The very first impression a potential customer gets of an enterprise is by looking at its website Social Media Status. Which is exactly why businesses are going social left and right. But often there are too many challenges for an SMB to give it a serious thought, or the approach is half-hearted which often ruins your brand reputation instead of building it. 1. Not having a Social Media plan- Since your ideology regarding Social Media is flippant, often having a concrete Social Media Strategy is not given any thought. This is detrimental as nothing should ever be executed without some planning and precision. The whole posting and sharing is scattered and haywire and makes no.

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Social Fanzine #2

One more week went whooshing by and so much happened in the enlivened field of Social Media. We saw a lot happening, a lot changing. So here we go, brining you a full platter of all, one by one. Last week a guy claimed half of the share of Mr. Zuck’s fame. And this week a couple got divorced over Facebook. Seems like the blue giant is attracting a lot of scandals. Talking about the relationship issue, Facebook has always encouraged people to come clean on their relationship statuses, even giving couples an option of joint account. And now, behold the power of Facebook in getting people divorced. Though it isn’t as simple as changing your status from “In a relationship” to “Single” sending divorce papers through this Social Media Channel if the person is not available in the real world. There are still glitches to it but considering the time people spend in this virtual country, this could very well become a “hit” thing. But Facebook is in news not only as the relationship declaration site. The beloved Facebook messenger will now be available as a standalone messaging app for the web also. The web browser version of the app available here  won’t be forced on the users though. It is.

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5 Tips to use TweetDeck and make your tweeting Impressive

Tweetdeck has been our one stop for all the Tweet-Scheduling we need to or want to do for our Twitter Handles. But why only Tweetdeck? Many say that Tweetdeck has lost all its lustre once it was bought by Twitter in 2011. But, we beg to differ. Granted Tweetdeck was designed with the aim to help schedule posts for both Facebook as well as Twitter and the Facebook scheduling had been scrapped out once the tool was bought by Twitter, but we still continue to be a fan of Tweetdeck. Because it isn’t simply scheduling or handling multiple accounts. Not all of us are celebrities or socialites having a whole PR team to handle our Tweets and Posts and so having Tweetdeck make our life easier for us by a huge difference is really an amazing aspect of the tool. So, let us walk you through the amazing tool and help you use it to your own benefit. 1. Do more than simple Tweeting. Twitter is all about expressing in 140 characters. But with time Twitter has not been really magnanimous with a lot of features that made it cool or maybe more user friendly. The quote feature has been.

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