For the B2B social media marketer, the only constant is change. New social networks are cropping up all the time, popular networks constantly make major upgrades and new opportunities are always out there.
This continuously shifting medium, requires an agile, evolving approach. It’s kind of fun right? It also kind of makes you want to pull your hair out…
To help you stay ahead of the game, we will regularly provide alternative methods you can use to increase traction within your social media efforts. In this post, I’d like to talk about some of the lesser known social networks that you may not be using, that could have a major positive impact on your social media marketing. If you only rely on Facebook, Twitter and LinkedIn to engage with your audience, think about giving one of these a shot:
As the 2nd most actively used social network with 318.4 million active users, it’s a wonder that Google+ is so easily overlooked. For B2B marketers, 70% of brands have a presence on the social network. Because it is associated with Google, this network can have a major effect on your search engine rankings too.
Most B2B marketers dismiss Tumblr as a blogging site for the younger audience, but with 217 million blogs, this social network can service a wide variety of interests. If you can find a niche audience related to your industry to engage with, you could see some major activity from the network.
While this Q&A network doesn’t have near the users of the larger social networks mentioned above, it can be an excellent lead source for B2B marketers. The benefit of Quora is that it categorizes its content into very specific industries and interests to allow you to zero in on the small market that is valuable to you. It is important to know that Quora users value meaningful, educational content. Used properly, Quora can help you quickly establish yourself as a thought leader.
As you experiment with new social networks, the important thing to remember is that they are new – and different. Instead of simply transferring your Facebook posts over to Google+, learn what content works for that specific network and tailor your message to fit their audience.
Of course, this is not a comprehensive list of every social network and new sites seem to be added daily. Keep an eye out for innovative networks that are relevant to your business – and don’t be afraid to give some of them a shot.