Instagram Story: A Death Bed for Snapchat?

Instagram Story: A Death Bed for Snapchat?

Instagram, the largest photo sharing network, recently launched a new upgrade wherein it allows you to share your stories in the form of pictures and videos that lasts no longer than 24 hours. Sounds familiar? Yes, Snapchat it is! Launched in September, 2011, Snapchat is used for creating multimedia messages referred to as “snaps”; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.

picture courtesy:Google

picture courtesy:Google

On August 2nd, 2016, Instagram launched a similar feature of creating story. Though this launch was popularized worldwide, it somehow went off-track in terms of prototyping Snapchat. The feature allows “insta-lovers” to create multimedia stories and share it with others. These stories are facilitated with an ‘edit’ option wherein the users are allowed to draw and write on their photos and videos to further highlight their story.

Keeping in mind the security concerns, the users can also filter the audience and control the comment section (who should and who shouldn’t comment or simply block comments). These stories span only for 24 hours and further cannot be retrieved.

Picture courtesy:Google

Picture courtesy:Google

It wouldn’t be wrong saying that these features don’t have anything unique about it, given we are already blessed with Snapchat. However, considering the wide usage of Instagram (300 million active users) and this new launch, its fan base is likely to go beyond than that of Snapchat (150 million active users). Instagram also makes it much easier for brands to cultivate organic followings through search and discovery. But why so much of ho-hola about “Story” when we have Snapchat? A food for thought, indeed!

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The single reason that makes Snapchat so attractive to brands is the feature that let users to get their message across through a full-screen, live-ish format, resembling much more like TV advertising than what you usually find in other social feeds. But brands have been more familiar with the format of Instagram and its tools because they are largely similar to that of Facebook. With this launch, Instagram provides the best of both worlds: the live-ish content of Snapchat and the static business profiles.

Over the past few months, Snapchat user base has exponentially decreased. Hence, their survival rate is too low and they are trying to bring in more and more masking options to further increase their snapchatters. In midst of such intense situation, what was the intention of bringing in ‘Instagram Story’?

This is the question that’s been circulating across world and Instagram is yet to answer. However, if experts are to be believed, Instagram’s new feature doesn’t push Snapchat into death-pit, but it certainly could slow down its advertising growth at a critical time.

Lathesis

Lathesis is a creatively dynamic agency, a group of visionary minds who understand Social Media inside out and help the businesses meet any marketing challenge by bringing results through a stable and steady amalgamation of Creative, Content, Analytics, Knowledge and Passion.

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