Lathesis

Redefining Reddit – Social Media platform that brings profits

When it comes to Social Media, the default names that come to one’s mind are, Facebook, Twitter, Instagram. That’s where you find your friends, favourite brands and iconic personalities to follow. Reddit is never considered as a plausible platform for any kind of branding. But all this is bound to change with the ground-breaking activity, the introduction of Reddit app. This will make the platform a shiny front face of Social and bump the opportunities by miles. It’s a platform with over 36 million users, over 240 million monthly unique visitors, and in 2015 had 83 billion page views. It’s the 25th biggest website in terms of traffic when it comes to social platforms. However, a number of brands have tried and failed to crack Reddit making it not an easy win. With many brand fails on Reddit, there’s usually a consistent factor – they are trying too hard to market their product. Redditors can get pretty creative when shutting down a blatant marketing attempt that stand alone with hard sell in a tough bid to outshine competitors. Hence, such strategy needs to be avoided at all costs. In order to flourish on Reddit, brands must add value to the conversation by being authentic and offering something.

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Sports & Social Media – A fine blend

Copa America 2016 is blowing steams and the refuge is offered by Euro Cup 2016. Cricket series and tournaments have kept the world hooked and the greatest fan following often belongs to a popular, aggressive sport person. But when was the last time, when you actually sat through the entire excitement of the match and forgot about it to large extent once the frenzy left you? Or can you really claim to be absolutely naive with the famous figurines of soccer even if you are a die-hard golfer? Everybody knows even the minute details of Sunrisers V/S Royal Challengers even if they show zero interest in Gentleman’s sport. And all this has become possible with the onslaught of videos over social media. Sports fans are still at least twice as likely to be tuning in to sporting competitions on TV or larger screens, showing the importance attached to watching sports games live, rather than on catch-up. But nothing can knockout the clear potential for online growth. GlobalWebIndex’s research has found many as 1 in 4 self-confessed sports fans watch the World Cup online and a fifth watch Olympics coverage on the web. The truly global reach of social platforms, such.

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Data Visualization for Social Media

“The greatest value of a picture is when it forces us to notice what we never expected to see.” John Tukey, American Mathematician Social media can be said to be the most powerful tool to pass or obtain information. Anyone who’s spent any time on social media knows that sharing visual content always results in higher levels of engagement. You could be collecting data in spreadsheets, organizing everything and then exporting that data into graphing software, to change that random social media data into a business insight. Social media experts believe that understanding the impact of social engagement, and then turning that understanding into ROI, is a key element to social media success. Here are some types of social media engagement that can be visualized: Key influences within a topic space Key engagers within a topic space Key engagement activity (plus one’s/likes/favorites/shares/comments etc.) Top posts Best days and times to share for a specific topic on a specific network Most used hashtags and keywords associated with the topic

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What Social Media KPIs You Need to be Tracking

Is social media working for your brand? If so, then prove it. I’m not trying to be standoffish or aggressive here; I’m actually getting to the root cause of a problem facing many B2B organizations and their respective marketing departments – and that problem is this: Demonstrating the ROI of social media. Social media works. For example, according to various industry sources, brands that use Twitter, generate twice as many leads as those who don’t, while 45% of companies have gained a customer directly through LinkedIn. And yet, businesses are still attempting to figure out the influence and return of investment regarding their social media efforts. Is social media really working for your brand or should the money be spent elsewhere? It is hard to know exactly unless you monitor your key performance indicators (KPIs). Before you decide on what to do with your social efforts, there are some social media KPIs I suggest you take a look at. By tracking these KPIs, you will be able to greatly improve your social media strategy. The Importance of Knowing Your Followers No matter which social network you’re using, whether it’s Twitter, Facebook, LinkedIn, or Google+, the number of fans or followers.

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The Lifespan of Content on Social Media

Does your social media posts get their 15 minutes of fame? As much as we hope their legend will live on to rival those of rock stars, in reality, social media posts are more like YouTube celebrities. Make no mistake; crafting great social media posts is vital to a successful social media strategy. Good, interesting content is one of the top three reasons people will follow a brand. Most companies realize this, as 87% of B2B marketers use their social networks to distribute content. While this content may technically be out there forever, its lifespan – and the time it is useful for you- is much, much shorter. A study on link clicks provides a very interesting view of the lifespan of your social media posts. The study looked at 1,000 popular social media links to determine how persistent they were. Knowing exactly how long your posts have to engage with your audience is extremely useful for shaping your social media strategy and creating individual posts. The study found that the half-life – the amount of time at which a link will receive half of the clicks it will ever receive after it’s reached its peak – for each social.

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The 3 Big Nos of Social Selling

When your company made their last purchase, was it thanks to the pitch of some snappy salesman or a LIMITED TIME OFFER on some long form sales letter? If you’re like 57% of B2B IT buyers, it was probably thanks in part to your social networks. As their use becomes more prevalent, more and more companies are using these networks as part of their decision process for key purchases – whether they are gathering information, asking for referrals or interacting with companies directly. Sales teams are starting to notice. According to Social Centered Selling, 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. There’s no doubt that when done right, social selling can have a huge impact on how well reps are able to engage with prospects and close deals. Unfortunately, 93% of sales executives have not received any formal training on social selling. Despite what some may think, hitting LinkedIn for 6 hours a day and calling it social selling isn’t going to produce anywhere near the results that a clear and intentional social selling strategy will. Without knowing the right way to utilize social selling,.

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How to Get More Social Media Traction: 3 Networks to Check Out

For the B2B social media marketer, the only constant is change. New social networks are cropping up all the time, popular networks constantly make major upgrades and new opportunities are always out there. This continuously shifting medium, requires an agile, evolving approach. It’s kind of fun right? It also kind of makes you want to pull your hair out… To help you stay ahead of the game, we will regularly provide alternative methods you can use to increase traction within your social media efforts. In this post, I’d like to talk about some of the lesser known social networks that you may not be using, that could have a major positive impact on your social media marketing. If you only rely on Facebook, Twitter and LinkedIn to engage with your audience, think about giving one of these a shot: Google+ As the 2nd most actively used social network with 318.4 million active users, it’s a wonder that Google+ is so easily overlooked. For B2B marketers, 70% of brands have a presence on the social network. Because it is associated with Google, this network can have a major effect on your search engine rankings too. Tumblr Most B2B marketers dismiss Tumblr.

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How to Find More Customers With Twitter

Do you want to find new customers for your business? Have you considered searching for them on Twitter? Thanks to public updates, searchable bios and a plethora of third-party tools, you can find customers on Twitter easier than you can on any other network. Start by visiting your Twitter profile and reading your bio. Make sure that any products, services and qualifications are clearly listed in your bio, along with your website link and location. If they’re not, click Edit Profile and add them. Once you’re finished, save your changes. To complete your profile, make sure that you pin a tweet at the top that highlights your business, products, services, free e-book, top case study or anything else you want to promote to potential customers. You can create a new tweet for this or use one you’ve recently tweeted. Click on the three dots beneath your tweet to pin it to the top of your profile. As a free user of Follower wonk, you need to click through to the person’s profile to follow or add him or her to a Twitter list. If you want to do the latter, start by going to your Twitter profile and clicking on.

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How to Easily Analyze the Social Activities of Your Competitors

Do you want to freshen up your social media marketing? Have you thought about looking at other accounts for inspiration? Checking out what other companies are doing on social media can help you brainstorm your own content tactics. Why Look at the Competition? Researching your competitors on social media not only provides an overview of your industry, but it also gives you insight into the current habits of the audiences you’re targeting. By answering a few key questions, you’ll see what kinds of posts are effective for the people you want to reach. They post photos of customers at individual stores and events, so you can assume their staff participates in social sharing (a great idea for local businesses). They also share interactive posts and comment on national conversation topics to keep the feed relevant to non-local fans. Interestingly, one of the biggest buzz-generators for Powell’s Facebook page is when they share posts on books and publishing from other media, such as The New Yorker. Remember that sometimes social media successes can come from other sources. Key takeaway: A brick-and-mortar brand can serve both local and national audiences with the right mix of photos and interactive content. If you’re selling.

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How to Boost Your Facebook Ad Visibility

Do you use Facebook ads to promote your business? Are you struggling to connect with your audience? By fine-tuning your Facebook ads, you can capture the attention of both customers and prospects. #1: Use a Clutter-Free Image With Minimal Text The image you choose for your ad depends on what business you’re in and whom you’re targeting. If you’re a personal brand, you may want to choose a picture of yourself, because a friendly face can improve the performance of your ad. It’s also possible to get good results with images that show a product or something else that’s relevant to what you’re advertising. When choosing an image, make sure that it isn’t too busy or cluttered. And avoid using an image that has Facebook’s shade of blue because people may dismiss your ad, thinking it has something to do with Facebook. It’s also helpful to add a border around your image. Keep images text-free, or use a very small amount of text. Facebook has implemented a 20% rule for text in an ad image, which means text can cover no more than 20% of the image. In a tiny ad on the sidebar of a page, a lot of.

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