Lathesis

Employee Advocacy: The Untapped Resource for Success

Something’s not quite right. You’ve just published a great piece of marketing content and shared it via all the appropriate social channels. A few minutes later, you go back to check on it and you’re still the only one who has shared it…in a company with 2,000 employees. Sound familiar? If so, then here’s a term you need to get yourself (and your organization) familiar with as soon as possible: employee advocacy. As I’m about to explain, there’s a lot of power behind this term, but the basic idea is that your employees are the key to unlocking the true potential of content marketing and social media. Let’s take a deeper dive. What is employee advocacy? Employee advocacy is when an employee publicly advocates on behalf of the company they work for. Of course, there’s a lot more to it than that, and everyone defines it slightly differently. I like to think of employee advocacy in terms content and social media. For example, instead of proclaiming how great the company is to work for (with the hopes of attracting new recruits) they instead proclaim how great their company’s content is by sharing it via social media (with the hopes of.

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COMING SOON! Buyable Pins

Exciting news: Starting soon, you will be able to buy and sell right from WITHIN Pinterest! Products will have a blue ‘Buy it’ button right next to the ‘Pin it’ button. These buyable pins will look something like this: Here’s how it will work: Users simply click on the Buy it button, and are then presented with two simple payment options – Apple Pay or credit card. After making their selection, they are brought to the checkout page where they complete their transaction. After hitting ‘Pay’, payment is processed and the buyer receives an email receipt. Done! The buyer is now free to continue shopping or browsing on Pinterest…and they’ve never even left the platform! Pinterest announced Buyable Pins earlier last month, saying that the feature would be rolled out to U.S. users first. They have said there will be around 2 million Buyable Pins available to shoppers at the outset. As per usual, they are giving big brands first shot at trying out the new feature; brands like Macy’s, Nordstroms and Michaels. However, if you use Shopify for your ecommerce store, you’re in luck. Simply log in to your Shopify account and add the Pinterest channel to start enabling.

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4 Steps to Metric-Based Social Media Marketing

Businesses of all sizes are taking advantage of social media marketing to connect with prospects, engage with clients, and share informational content. In fact, according to this B2B study, 93% of B2B marketers participate in social media marketing.   But often, companies are left with the question “Does it work?” Are their social media efforts really targeting the right people and properly representing the brand? The answer: they certainly can be. According to a recent study by Nielsen, “Approximately 46% of online users count on social media when making a purchase decision.” This is fantastic news for marketers who are looking to attract and convert leads via social media. But just because social media can work, doesn’t mean that it is working. So how do you know?   Making social media marketing work for your B2B brand requires a specific strategy and the ability to measure how well it is succeeding in the context of your overall marketing plan. Scheduling posts haphazardly and sharing inconsistent or uninteresting information will net few results. According to MDG Advertising, 64% of marketers are integrating social media into their marketing plans. However, even the most carefully thought out, comprehensive plan can go awry. The.

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13 Types of Visual Content That Get Shared Like Crazy

  If you are looking to get more traction from your social media content, then this post is for you! Nothing is quite as effective for getting shares and retweets as visual content. While I always recommend using a wide variety of content types, using visual content is still my #1 strategy for getting my content shared. Here are 13 types of visual content that get shared like crazy. Make these part of your own visual content strategy and watch your reach skyrocket! Image quotes: These can be your own quotes or quotes from others, funny or serious, motivational or just super practical and helpful for your audience. Images that evoke an emotional response: A great image can convey a feeling or mood without using any text at all. Starbucks does a fantastic job of using images to elicit a positive emotional response in their fans and followers. Industry statistics: Images are a great way to share industry-related facts, figures, data and statistics. Simple video tutorials: Home Depot has had great success using Vine to significantly extend their reach. Some of their most effective Vines have been uber-short, simple tutorials Photo and video memes: A meme is traditionally defined as.

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Social Media Emoticons – The Power

Social Media has always been an impressive platform to express and impress. People have a lot of faith in any information provided through Social Media channels. Human race finds a new expressive freedom over everything social. The new way to express is developed almost every fortnight. This makes it easy for people to connect better. However the new social catalog  offers something new to the people. Its non other than Emoticons or Emo-jios. With more and more social channels introducing them no one can deny the massive appeal these Emo-ji’s have. Emo-ji’s basically provide a new element to expression and therefore are so popular. Nearly every messenger, every platform incorporate stickers. The sticker trend was introduced by chatting app “Line” and quickly wiggled there way into big time platforms such as Facebook Messenger too. These stickers are animated which makes them even more of a statement. Smilies expressly were a part of Whatsapp, the green chat bubble. Seeing people’s addiction they became a part of various other instant messaging apps. However, it wasn’t just for chat apps that defined the wide range of emo-ji usage. The real trending started with Instagram and Facebook incorporating emo-ji’s in statuses. Now with recent.

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Social Fanzine #10

  It has been quite some time since any activity related to food gained some real traction in the market. Of course, we have dedicated platforms for food to connect but how much of this actually pays of is a question we all struggle to answer. But finally the networking giant Facebook has an answer. It will now show food reviews on restaurant pages. The reviews would be relevant, Facebook says. However, how would the relevancy be determined is not something the platform revealed. This move would help Facebook gain reputation of a tool that proves useful in determining restaurant reviews. Instagram has launched the carousel ads globally. These ads allow the brand to shoe 4 pictures in a row to weave a story. Previously these ads were only available in US but now they are available for brands in UK, Brazil, Australia, Germany and France. Snapchat has released some user data figures finally. These figures are said to be the true measurement of customer engagement as of now for the platform. The daily active users on the platform as quoted by CEO, Evan Spiegel, are close to around 100 million. About 65% are floating their own content on the.

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Impact of Social Media on Publishing Industry

Publishing industry has always been a part of the human existence. From newspapers to convey the happenings of the world to magazines of your choice, each and every one of them is connecting on social media actively. Social Media is the new way to create, curate, connect. Publishing industry suffered a major setback when people went digital savvy. Reading a book was not something that appealed to them. It was more of an attractive way to check out news in their smart-devices on the go rather than sitting at leisure and reading the piece in great depths and details. Also, the visibility of the brand has always been a major concern amongst the marketers. And this has led to publishing industry actually adapting to social media for all intents and purposes. Brand promotion has always been a major concern. Showcasing content digitally is sure to gain more traction. Facebook, Twitter, all these channels are being used extensively by the publishing houses to reach audiences. Because, the one convenient and obvious truth is that it is easier to fulfill the publisher role on social. Curating and publishing a blog is much easier and cost effective. Generating a support system and holding.

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Social Fanzine #9

It is the first day of June. May’2015 has already ended and there are bound to be revolutionary and basic, both kind of changes in Social Media with the new month starting. But before that, taking a look at the last week of the May and the new it brought. Facebook very much wants to and strives to remain in the race of the number 1. And this explains their new introduction of GIFs. Yes, now you can share a status GIF or troll your friend by posting it to their walls. Also, the GIF’s would be visible to the app users too which is good news for smartphone addicts. With almost all the major Social networks already into GIF’s, it was only obvious for the giant to jump into the wagon too. But the experience would be little different. First of all, as of now there can be no GIF uploads, only GIF links can be posted. Secondly, the GIF’s shared from Tumblr are not being shared on Facebook, the link reverts to the page. So, there needs to be some fixing done. But, why is there so much being added to Facebook? That is because the latest survey has revealed that.

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Social Media’s Impact on Travel Industry

When was the last time you actually googled while planning a travel vacation with your friends and family? Like everything else, Social too has a huge impact on the way people travel nowadays. And this can be easily proven by a simple fact that over 70% of the people prefer referring to interactive platforms such as, TripAdvisor, Yahoo Travel, Expedia to make sure that the they get the best deals, the best rooms, the best spot, the best tour groups, mostly the best of everything. This change has been brought about and realized only through social media. Why Travel industry has had so much impact is due to the fact that is works on basic principle of Word Of Mouth. A friend tells you to visit Egypt because they had a great experience watching the pyramids and the sphinx. You would be intrigued and would want to visit too. Or a new destination being a hot favorite amongst a community of bloggers or a forum you are a member of would definitely motivate you to check it out. And then you would go forth and do some research from a traveler’s point of view on TripAdvisor. So you see, you.

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Social Media Listening Telling your success story by hearing

Social Media is all about conversations driven at both the brand and customer end. Conversations that make it easy for the brand to understand customer needs, Conversations that make it easy for the audience to get to know the brand’s approach and understand the underlying message. Talking is important on Social Media. But so is listening. Your brand might be focused on conveying the message and then abondon the rostrum. But what if people actually want to reach out to you? This eBook is an insight as to how Social Media Listening is a benefit for your brand. Also, highlighted is how Lathesis can help you in this context. The key points of the eBook are – 1. What you can hope to achieve from Social Media Listening exercise? 2. When should you start with Listening? 3. What are the basic advantages of listening apart from issue resolving? 4. How can Lathesis, an expert in Social Media Listening, help your brand achieve the desired through our listening and analysis services?

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